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Where

Creativity Leads

Creative Director

I connect creativity with purpose to design experiences that matter; bridging strategy, storytelling, and impact.

01 - selected work

Let's take a stroll through my experience

A co-brand framework that lets every university partner inherit the EIM system without losing their own.

EIM Partnerships

003

Partner marketing

High-conversion landing pages where strategy, design and performance intersect.

High Conversion Landing Pages

005

Paid media

A comprehensive rebrand for a healthcare-native education company.

Evidence In Motion Rebrand

001

Visual identity

Identity, signage and event design for EIM's annual bathing of clinician educators.

Align Conference

002

event design

Video and motion direction for program launches – treatments, art direction, edit oversight.

Multimedia Direction

004

multimedia

program view books, recruitment collateral, and direct mail.

Print Design

006

print

02 - about

I lead creative teams, where the work has to be both rigorous and human.

I'm a creative director in Louisville, Kentucky. Most of my work lives at the intersection of strategy, brand, and performance;  rebrands, partnership systems, paid media programs, and the occasional event. I started in design, moved into direction, and stayed because I like the work that requires both halves.

 

What I'm best at: turning a tangled brand problem into a small number of decisions a team can actually make, then making sure the work that follows actually earns its place in market.

Brand

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Identity systems, rebrand, voice, guidelines. 

Performance

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Paid media landing pages, lead funnels, campaign systems, conversion optimization.

Direction

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Creative team leadership, art direction across video, print, web, and event.

03 - SHORT CASE CARDS

Small projects, meaningful impact

digital + Print design

2018 – 26

Campaign Design

Program viewbooks, doctoral-program recruiting brochures, conference programs, and direct mail across EIM and partner universities.

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"Jen is an exceptional creative partner when it comes to events. I can come to her with a rough idea or a big-picture vision, and she somehow turns it into something tangible, elevated, and on-brand every time. From concept to execution, she ensures our events are not only aligned with our brand and goals, but are visually compelling to create meaningful experiences."

Emily Fimiani
Event Marketing Manager • Evidence In Motion

87

Directed production of approximately 87 assets per month across digital, print, and social channels.

26

Lead and managed brand strategy for tweny-six university partner programs across healthcare education.

14

Directed 14 photo and video shoots in 2025, strengthening campaigns and modernizing healthcare visuals.

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